Microwave Oven Market - Healthy Lifestyle Trend in Europe Negatively Affects the Microwave Oven Market

Domestic Appliances January 27, 2016
Author: Inna Ivonina
Account Manager

microwave oven market

The main threat looming over the European microwave oven market is the rising health awareness and healthy lifestyle trends that entail increasing consumption of fresh vegetables, fruits, as well as steamed food.

In Germany, a rising number of sophisticated multifunctional appliances, including grill or steaming functions for healthier cooking, has drawn more health-conscious consumers who are still increasingly interested in time-saving meal solutions without compromising the quality and taste of the food.

The EU microwave oven market showed a steady decline, falling from 20 million units in 2007 to 14.9 million units in 2014. It dropped with a CAGR of -4.1% over the period under review. In value terms, the EU microwave oven market was 854 million EUR in 2014, which was 122 million EUR more than in 2013, but 53 million EUR less than the peak level of 2007.

Germany was the main supplier of microwave ovens among the EU Member States, with a 28% share of total exports in 2014. It was followed by the UK (19%) and Sweden (14%). However, the only country that demonstrated growth over the analyzed period was Poland (+31.1% per year) in total exports from 2007 to 2014. This country strengthened its position in the EU export structure, from 1% in 2007 to 5% in 2014.

In 2014, the main destinations of microwave oven imports were the UK (22%), France (16%) and Germany (16%). The share exported to France increased (+7 percentage points), while the share sent to Spain illustrated negative dynamics (-5 percentage points).

Do you want to know more about the EU microwave oven market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • microwave oven market share
  • microwave oven prices
  • microwave oven industry
  • microwave oven sales
  • microwave oven market forecast
  • microwave oven price forecast
  • key microwave oven producers

Source: EU: Microwave Ovens - Market Report. Analysis And Forecast To 2020