Strawberry Market - The U.S. Became the Largest Strawberry Importer in 2014

Pome Fruits And Stone Fruits December 08, 2015
Author: Olga Minchina
Account Manager

strawberry market

The strawberry is among the most widely consumed fruits across the globe. Strawberries are a good source of folate and potassium, as well as dietary fiber, vitamin C, manganese and antioxidants.

Strawberries as we know them today can be defined as a hybrid of various species, specifically selected by breeders over the centuries to boost yields, to enhance taste and to create a more nutritious profile. Strawberries, which are 90% water, can be cultivated in all but the highest polar latitudes. The quality, flavor, and vitamin content of the berries are linked directly to the part of the world where they are grown. The ideal growing climate for strawberries is one where they are exposed to warm, sunny days and cool nights.

The berry sector, on the whole, is increasing worldwide. Consequently, both fresh and processed strawberry production is also on the rise globally, propelled by the consumer shift toward healthier food choices, and growth in emerging markets.

The U.S. is one of the world's leading producers on the strawberry market. Production is concentrated in California, with Florida and Oregon also contributing to the nation's supply. The suitable weather conditions in those areas allow farmers to produce the fruit for six to eight months a year. Production efficiency is continually improving, resulting in a growing supply of berries to consumers, and the increasing awareness of the health benefits that strawberries provide is contributing to stronger demand and consumption.

It is worth mentioning that the Mexican strawberry industry, which has been expanding for the past several years, is beginning to take away chunks of market share from its northern neighbor. Growers in Mexico offer the same strawberry varieties as Florida, but cheaper Mexican strawberries have been entering the U.S. market in unprecedented numbers, pushing down U.S. prices, and creating fierce competition for U.S. growers. Mexico's competitive advantage revolves around lower labor costs and less governmental regulation. In addition, the Mexican government is subsidizing the investment in protected agriculture, under which many of its strawberries are grown.

As in many other horticultural markets, China, like Mexico, is also gaining traction in the global strawberry market. The majority of China's strawberry growers are small-scale family farmers who grow a variety of crops.

In 2014, the U.S. (19%), Germany (12%), Canada (12%) and France (10%) were the leading destinations of strawberry imports, together making up 53% of global imports in physical terms. While the share of the U.S. increased, the share of France illustrated negative dynamics.

In 2014, Spain was the main global supplier of strawberries with share of 33% of global exports. However, the fastest growing suppliers from 2007 to 2014 were Greece (+36.0% per year), Egypt (+14.2% per year) and the Netherlands (+10.1% per year). Although China led the way in strawberry production, it did not export large volumes of strawberry, attesting to a high domestic demand. In fact, China's domestic demand for fresh strawberries is growing rapidly, owing to its increasing urban incomes and changing consumption patterns.

Do you want to know more about the global strawberry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • strawberry market share
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  • strawberry industry
  • strawberry sales
  • strawberry market forecast
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  • key strawberry producers

Source: World: Strawberries - Market Report. Analysis And Forecast To 2020