Household and Sanitary Articles of Paper Market

Global demand for household and sanitary articles of paper is on the rise, with market performance forecasted to continue its upward trend. By 2030, the market volume is expected to reach 116M tons with a value of $357.6B. China leads in both consumption and production, while the United States and Russia also play significant roles in the market. Import and export volumes are also growing, reflecting a thriving global market for these essential paper products.

Market Forecast

Driven by increasing demand for household and sanitary articles of paper worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +4.0% for the period from 2022 to 2030, which is projected to bring the market volume to 116M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.9% for the period from 2022 to 2030, which is projected to bring the market value to $357.6B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Household and Sanitary Articles of Paper

In 2022, consumption of household and sanitary articles of paper decreased by -2% to 85M tons, falling for the second year in a row after six years of growth. The total consumption volume increased at an average annual rate of +3.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at 88M tons in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

The size of the market for household and sanitary articles of paper worldwide totaled $226.9B in 2022, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $232.7B. From 2019 to 2022, the growth of the global market failed to regain momentum.

Consumption By Country

The country with the largest volume of consumption of household and sanitary articles of paper was China (17M tons), comprising approx. 21% of total volume. Moreover, consumption of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest consumer, the United States (7.6M tons), twofold. The third position in this ranking was held by Russia (3.2M tons), with a 3.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China totaled +8.4%. In the other countries, the average annual rates were as follows: the United States (+4.1% per year) and Russia (+3.6% per year).

In value terms, China ($48.4B) led the market, alone. The second position in the ranking was held by Turkey ($23B). It was followed by the United States.

From 2012 to 2022, the average annual growth rate of value in China stood at +8.9%. In the other countries, the average annual rates were as follows: Turkey (+6.3% per year) and the United States (+3.7% per year).

The countries with the highest levels of household and sanitary articles of paper per capita consumption in 2022 were Canada (37 kg per person), the United States (23 kg per person) and Russia (22 kg per person).

From 2012 to 2022, the most notable rate of growth in terms of paper, amongst the key consuming countries, was attained by China (with a CAGR of +7.9%), while paper for the other global leaders experienced more modest paces of growth.

Production

World Production of Household and Sanitary Articles of Paper

In 2022, production of household and sanitary articles of paper decreased by -2% to 85M tons, falling for the second consecutive year after six years of growth. The total output volume increased at an average annual rate of +3.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the production volume increased by 16%. Over the period under review, global production of hit record highs at 88M tons in 2020; however, from 2021 to 2022, production failed to regain momentum.

In value terms, production of household and sanitary articles of paper totaled $221.4B in 2022 estimated in export price. In general, the total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by +0.9% against 2020 indices. The most prominent rate of growth was recorded in 2018 when the production volume increased by 36% against the previous year. Over the period under review, global production of hit record highs at $282.8B in 2019; however, from 2020 to 2022, production remained at a lower figure.

Production By Country

China (18M tons) constituted the country with the largest volume of production of household and sanitary articles of paper, comprising approx. 22% of total volume. Moreover, production of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest producer, the United States (7.2M tons), threefold. The third position in this ranking was taken by Russia (3.2M tons), with a 3.8% share.

In China, production of household and sanitary articles of paper expanded at an average annual rate of +8.3% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: the United States (+3.7% per year) and Russia (+3.9% per year).

Imports

World Imports of Household and Sanitary Articles of Paper

Global imports of household and sanitary articles of paper expanded to 5.6M tons in 2022, growing by 3.6% against the previous year's figure. The total import volume increased at an average annual rate of +1.1% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when imports increased by 4.9%. As a result, imports attained the peak of 5.7M tons. From 2021 to 2022, the growth of global imports of remained at a somewhat lower figure.

In value terms, imports of household and sanitary articles of paper skyrocketed to $13.3B in 2022. The total import value increased at an average annual rate of +1.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports By Country

The purchases of the twelve major importers of household and sanitary articles of paper, namely the United States, Germany, France, the Netherlands, Canada, Japan, the UK, Hong Kong SAR, Belgium, the Czech Republic, Austria and Australia, represented more than half of total import. Switzerland (125K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +7.4%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest household and sanitary articles of paper importing markets worldwide were the United States ($1.6B), Germany ($1.2B) and France ($821M), with a combined 27% share of global imports. Canada, the Netherlands, the UK, Belgium, Japan, the Czech Republic, Switzerland, Austria, Australia and Hong Kong SAR lagged somewhat behind, together comprising a further 32%.

Among the main importing countries, the Netherlands, with a CAGR of +7.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average import price for household and sanitary articles of paper stood at $2,384 per ton in 2022, rising by 11% against the previous year. In general, the import price saw a relatively flat trend pattern. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($2,867 per ton), while Hong Kong SAR ($1,660 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+2.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Household and Sanitary Articles of Paper

In 2022, global exports of household and sanitary articles of paper was estimated at 5.5M tons, growing by 4.6% against 2021 figures. The total export volume increased at an average annual rate of +1.4% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. Over the period under review, the global exports of reached the peak figure at 5.7M tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of household and sanitary articles of paper surged to $13.8B in 2022. The total export value increased at an average annual rate of +2.3% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports By Country

The biggest shipments were from China (877K tons), Germany (617K tons), Italy (529K tons), Poland (365K tons), the United States (331K tons), France (274K tons), Canada (243K tons), Sweden (180K tons), Spain (153K tons), the Netherlands (148K tons), Belgium (138K tons) and Slovakia (112K tons), together resulting at 71% of total export. Portugal (107K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +7.0%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the largest household and sanitary articles of paper supplying countries worldwide were China ($2.3B), Germany ($1.6B) and Italy ($1.2B), with a combined 38% share of global exports.

China, with a CAGR of +12.2%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average export price for household and sanitary articles of paper amounted to $2,483 per ton, with an increase of 13% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied somewhat amongst the major exporting countries. In 2022, major exporting countries recorded the following prices: in the Netherlands ($3,005 per ton) and the United States ($2,838 per ton), while Poland ($2,069 per ton) and Spain ($2,233 per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+4.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform