Magnetic Media Market

The global magnetic media market is forecasted to experience growth in consumption from 2022 to 2030, with market volume expected to reach 2.6B units by the end of the period. The market is projected to see an increase in performance, with an anticipated CAGR of +2.2%. In 2022, global consumption of magnetic media reached 2.2B units, with the market value rising to $28.3B. The largest consumers and producers of magnetic media include countries like Brazil, Thailand, Singapore, and China. Import and export trends reflect shifts in the market landscape, with countries like Thailand and Singapore holding significant shares in both categories. Overall, the magnetic media market is expected to continue to evolve over the coming years, driven by changing consumption patterns and advancements in technology.

Market Forecast

Driven by rising demand for magnetic media worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.2% for the period from 2022 to 2030, which is projected to bring the market volume to 2.6B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.3% for the period from 2022 to 2030, which is projected to bring the market value to $34.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Magnetic Media, Not Recorded, Except Cards With A Magnetic Stripe

In 2022, global magnetic media consumption totaled 2.2B units, growing by 4.6% compared with the previous year. In general, consumption, however, saw a relatively flat trend pattern. As a result, consumption attained the peak volume of 2.3B units. From 2018 to 2022, the growth of the global consumption remained at a somewhat lower figure.

The global magnetic media market revenue rose to $28.3B in 2022, with an increase of 4.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, recorded a noticeable descent. The pace of growth appeared the most rapid in 2017 when the market value increased by 8.3%. Over the period under review, the global market hit record highs at $43.9B in 2013; however, from 2014 to 2022, consumption stood at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Brazil (605M units), Thailand (307M units) and Singapore (193M units), together comprising 51% of global consumption. The United States, India, Malaysia, China, Japan, Hong Kong SAR, Russia, Pakistan, Indonesia and Germany lagged somewhat behind, together accounting for a further 32%.

From 2012 to 2022, the biggest increases were recorded for Malaysia (with a CAGR of +18.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest magnetic media markets worldwide were Pakistan ($3.5B), Russia ($3.2B) and the United States ($2.3B), with a combined 32% share of the global market. Thailand, Germany, Singapore, Indonesia, China, India, Malaysia, Japan, Hong Kong SAR and Brazil lagged somewhat behind, together comprising a further 18%.

Among the main consuming countries, China, with a CAGR of +13.5%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of magnetic media per capita consumption was registered in Singapore (33 units per person), followed by Hong Kong SAR (6.8 units per person), Thailand (4.4 units per person) and Brazil (2.8 units per person), while the world average per capita consumption of magnetic media was estimated at 0.3 units per person.

From 2012 to 2022, the average annual growth rate of the magnetic media per capita consumption in Singapore amounted to +4.8%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Hong Kong SAR (-1.3% per year) and Thailand (-3.0% per year).

Production

World Production of Magnetic Media, Not Recorded, Except Cards With A Magnetic Stripe

In 2022, the amount of magnetic media, not recorded, except cards with a magnetic stripe produced worldwide fell slightly to 2.6B units, approximately equating the previous year. In general, production saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of 9.2% against the previous year. Over the period under review, global production reached the peak volume at 2.8B units in 2013; however, from 2014 to 2022, production remained at a lower figure.

In value terms, magnetic media production rose significantly to $28B in 2022 estimated in export price. Overall, production showed a abrupt shrinkage. The pace of growth appeared the most rapid in 2017 with an increase of 6.9% against the previous year. Over the period under review, global production hit record highs at $55.2B in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were Brazil (603M units), Singapore (528M units) and China (363M units), together comprising 57% of global production.

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +16.8%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Magnetic Media, Not Recorded, Except Cards With A Magnetic Stripe

In 2022, approx. 469M units of magnetic media, not recorded, except cards with a magnetic stripe were imported worldwide; reducing by -18.2% against the year before. In general, imports saw a deep downturn. The growth pace was the most rapid in 2020 when imports increased by 36%. Over the period under review, global imports attained the maximum at 918M units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, magnetic media imports shrank rapidly to $3.4B in 2022. Over the period under review, imports recorded a deep slump. The pace of growth appeared the most rapid in 2020 with an increase of 5.4% against the previous year. Over the period under review, global imports hit record highs at $6.1B in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports By Country

Thailand was the major importing country with an import of about 315M units, which accounted for 67% of total imports. It was distantly followed by Singapore (54M units), generating a 12% share of total imports. China (15M units), Malaysia (12M units), the United States (12M units), Hong Kong SAR (8.1M units), the Netherlands (7.5M units) and France (7.4M units) took a minor share of total imports.

Imports into Thailand decreased at an average annual rate of -2.6% from 2012 to 2022. At the same time, Malaysia (+3.6%) and France (+2.7%) displayed positive paces of growth. Moreover, Malaysia emerged as the fastest-growing importer imported in the world, with a CAGR of +3.6% from 2012-2022. By contrast, China (-1.1%), the Netherlands (-6.0%), Hong Kong SAR (-7.2%), Singapore (-11.7%) and the United States (-19.7%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Thailand and Malaysia increased by +22 and +1.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($1.4B) constitutes the largest market for imported magnetic media, not recorded, except cards with a magnetic stripe worldwide, comprising 41% of global imports. The second position in the ranking was held by China ($514M), with a 15% share of global imports. It was followed by the United States, with a 6.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Thailand amounted to +1.2%. In the other countries, the average annual rates were as follows: China (-9.8% per year) and the United States (-8.9% per year).

Import Prices By Country

In 2022, the average magnetic media import price amounted to $7.2 per unit, reducing by -1.6% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the average import price increased by 20% against the previous year. As a result, import price reached the peak level of $8.6 per unit. From 2020 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($34 per unit), while Malaysia ($2.9 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+13.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Magnetic Media, Not Recorded, Except Cards With A Magnetic Stripe

After two years of growth, overseas shipments of magnetic media, not recorded, except cards with a magnetic stripe decreased by -18.9% to 929M units in 2022. Overall, exports showed a perceptible decline. The pace of growth was the most pronounced in 2018 with an increase of 20%. Over the period under review, the global exports attained the maximum at 1.4B units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, magnetic media exports dropped remarkably to $4.2B in 2022. Over the period under review, exports recorded a abrupt decline. The most prominent rate of growth was recorded in 2018 when exports increased by 7.5%. Over the period under review, the global exports hit record highs at $7.1B in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports By Country

Singapore (389M units) and China (301M units) represented roughly 74% of total exports in 2022. Malaysia (129M units) ranks next in terms of the total exports with a 14% share, followed by Japan (6.6%).

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +2.2%), while shipments for the other global leaders experienced a decline in the exports figures.

In value terms, Singapore ($1.7B) remains the largest magnetic media supplier worldwide, comprising 40% of global exports. The second position in the ranking was taken by Malaysia ($643M), with a 15% share of global exports. It was followed by China, with a 15% share.

In Singapore, magnetic media exports contracted by an average annual rate of -2.9% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Malaysia (-1.9% per year) and China (+3.8% per year).

Export Prices By Country

In 2022, the average magnetic media export price amounted to $4.5 per unit, therefore, remained relatively stable against the previous year. Over the period under review, the export price, however, recorded a slight contraction. The most prominent rate of growth was recorded in 2014 when the average export price increased by 2.8% against the previous year. The global export price peaked at $5.3 per unit in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Japan ($8.8 per unit), while China ($2.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (+3.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform