Metal Advertising Sign Market

The global market for metal advertising signs is projected to see growth in consumption and production over the period from 2022 to 2030. Consumption reached 1.4M tons in 2022, with an expected increase in market value to $37.7B by 2030. Key players in consumption and production include Denmark, United States, and China. Import and export trends also show growth, with China leading in exports and the United States leading in imports. Prices have shown fluctuations, with notable growth in export prices seen in the United Arab Emirates.

Market Forecast

Driven by increasing demand for metal advertising signs worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.2% for the period from 2022 to 2030, which is projected to bring the market volume to 1.4M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +1.6% for the period from 2022 to 2030, which is projected to bring the market value to $37.7B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Metal Advertising Signs

In 2022, consumption of metal advertising signs increased by 24% to 1.4M tons, rising for the second consecutive year after three years of decline. The total consumption volume increased at an average annual rate of +1.6% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. As a result, consumption reached the peak volume and is likely to continue growth in the immediate term.

The global metal advertising sign market size soared to $33.3B in 2022, with an increase of 22% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.2% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Denmark (295K tons), the United States (234K tons) and China (158K tons), together comprising 50% of global consumption.

From 2012 to 2022, the biggest increases were recorded for Denmark (with a CAGR of +58.9%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($12.4B) led the market, alone. The second position in the ranking was held by Denmark ($6.2B). It was followed by China.

In the United States, the metal advertising sign market expanded at an average annual rate of +1.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Denmark (+58.8% per year) and China (+4.9% per year).

In 2022, the highest levels of metal advertising sign per capita consumption was registered in Denmark (50 kg per person), followed by Chile (1.2 kg per person), the United States (0.7 kg per person) and Brazil (0.2 kg per person), while the world average per capita consumption of metal advertising sign was estimated at 0.2 kg per person.

From 2012 to 2022, the average annual rate of growth in terms of the metal advertising sign per capita consumption in Denmark amounted to +58.1%. In the other countries, the average annual rates were as follows: Chile (+2.1% per year) and the United States (-3.5% per year).

Production

World Production of Metal Advertising Signs

In 2022, production of metal advertising signs increased by 24% to 1.4M tons, rising for the second consecutive year after three years of decline. The total output volume increased at an average annual rate of +1.6% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. As a result, production attained the peak volume and is likely to continue growth in the immediate term.

In value terms, metal advertising sign production amounted to $28.6B in 2022 estimated in export price. The total output value increased at an average annual rate of +2.8% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2014 when the production volume increased by 6.6%. Global production peaked in 2022 and is likely to continue growth in the immediate term.

Production By Country

The countries with the highest volumes of production in 2022 were Denmark (295K tons), the United States (227K tons) and China (176K tons), together accounting for 51% of global production.

From 2012 to 2022, the biggest increases were recorded for Denmark (with a CAGR of +55.1%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Metal Advertising Signs

In 2022, supplies from abroad of metal advertising signs increased by 13% to 50K tons, rising for the second year in a row after two years of decline. In general, imports saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 13% against the previous year. Global imports peaked at 53K tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, metal advertising sign imports expanded slightly to $909M in 2022. The total import value increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 with an increase of 25%. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports By Country

In 2022, the United States (8.2K tons), distantly followed by Germany (3.6K tons), France (2.8K tons) and Australia (2.4K tons) represented the key importers of metal advertising signs, together creating 34% of total imports. Mexico (1.7K tons), the UK (1.5K tons), Malaysia (1.4K tons), Spain (1.3K tons), Hong Kong SAR (1.2K tons), Italy (1.1K tons), Denmark (1K tons), Romania (1K tons) and Ireland (0.9K tons) held a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to metal advertising sign imports into the United States stood at +5.9%. At the same time, Romania (+22.2%), Denmark (+11.0%), Malaysia (+9.7%), Germany (+6.3%), Ireland (+4.6%) and Australia (+3.1%) displayed positive paces of growth. Moreover, Romania emerged as the fastest-growing importer imported in the world, with a CAGR of +22.2% from 2012-2022. Italy and the UK experienced a relatively flat trend pattern. By contrast, Spain (-1.2%), Mexico (-3.3%), France (-3.3%) and Hong Kong SAR (-4.2%) illustrated a downward trend over the same period. While the share of the United States (+6.7 p.p.), Germany (+3.1 p.p.), Malaysia (+1.7 p.p.) and Romania (+1.7 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of Hong Kong SAR (-1.5 p.p.), Mexico (-1.6 p.p.) and France (-2.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($132M) constitutes the largest market for imported metal advertising signs worldwide, comprising 15% of global imports. The second position in the ranking was held by Germany ($56M), with a 6.2% share of global imports. It was followed by France, with a 4.8% share.

In the United States, metal advertising sign imports expanded at an average annual rate of +4.1% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+2.9% per year) and France (+3.6% per year).

Import Prices By Country

The average metal advertising sign import price stood at $18,267 per ton in 2022, reducing by -9.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. The most prominent rate of growth was recorded in 2021 an increase of 16%. As a result, import price reached the peak level of $20,284 per ton, and then dropped in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Hong Kong SAR ($27,830 per ton), while Malaysia ($5,509 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+9.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Metal Advertising Signs

Global metal advertising sign exports rose remarkably to 47K tons in 2022, growing by 12% on the previous year's figure. Overall, exports saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of 37% against the previous year. The global exports peaked at 56K tons in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, metal advertising sign exports rose notably to $1B in 2022. The total export value increased at an average annual rate of +3.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2021 with an increase of 28%. Over the period under review, the global exports hit record highs in 2022 and are likely to see steady growth in the immediate term.

Exports By Country

China represented the major exporting country with an export of around 19K tons, which amounted to 40% of total exports. It was distantly followed by Germany (4.7K tons) and Poland (2.5K tons), together making up a 15% share of total exports. The following exporters - Italy (1.9K tons), the Czech Republic (1.3K tons), Malaysia (1.3K tons), the United States (1.2K tons), Belgium (1.1K tons), the United Arab Emirates (1.1K tons), the UK (1K tons), Hong Kong SAR (1K tons), Denmark (0.9K tons) and Turkey (0.9K tons) - together made up 25% of total exports.

Exports from China increased at an average annual rate of +1.6% from 2012 to 2022. At the same time, Poland (+24.8%), the Czech Republic (+6.9%), Belgium (+6.7%), the United Arab Emirates (+5.5%), Italy (+3.9%), the UK (+3.2%) and Malaysia (+2.5%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing exporter exported in the world, with a CAGR of +24.8% from 2012-2022. Germany experienced a relatively flat trend pattern. By contrast, Hong Kong SAR (-1.7%), Denmark (-2.1%), Turkey (-3.0%) and the United States (-6.9%) illustrated a downward trend over the same period. Poland (+4.8 p.p.) and China (+3.2 p.p.) significantly strengthened its position in terms of the global exports, while the United States saw its share reduced by -3.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($341M) remains the largest metal advertising sign supplier worldwide, comprising 33% of global exports. The second position in the ranking was held by Germany ($127M), with a 12% share of global exports. It was followed by Hong Kong SAR, with an 8.2% share.

In China, metal advertising sign exports increased at an average annual rate of +7.3% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+1.7% per year) and Hong Kong SAR (+2.7% per year).

Export Prices By Country

The average metal advertising sign export price stood at $22,262 per ton in 2022, which is down by -5.7% against the previous year. Over the period under review, export price indicated measured growth from 2012 to 2022: its price increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, metal advertising sign export price increased by +1.2% against 2016 indices. The growth pace was the most rapid in 2016 when the average export price increased by 27% against the previous year. The global export price peaked at $23,613 per ton in 2021, and then dropped in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Hong Kong SAR ($86,576 per ton), while Malaysia ($9,313 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+11.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform