Personal Anti-Perspirants Market

The article discusses the increasing demand for personal deodorants and anti-perspirants worldwide, forecasting a growth trend with a CAGR of +4.5% in volume and +6.4% in value from 2022 to 2030. It analyzes consumption patterns, production volumes, import and export data, as well as key market players and countries with the highest levels of consumption, production, import, and export. The report provides a comprehensive overview of the global market for personal deodorants and anti-perspirants, highlighting key trends and factors driving market growth.

Market Forecast

Driven by increasing demand for personal deodorants and anti-perspirants worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +4.5% for the period from 2022 to 2030, which is projected to bring the market volume to 2.9M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +6.4% for the period from 2022 to 2030, which is projected to bring the market value to $21.4B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Personal Deodorants And Anti-Perspirants

In 2022, approx. 2M tons of personal deodorants and anti-perspirants were consumed worldwide; waning by -3% compared with the previous year. Over the period under review, the total consumption indicated a notable increase from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -6.2% against 2019 indices. Over the period under review, global consumption attained the maximum volume at 2.2M tons in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

The global personal anti-perspirants market value amounted to $13B in 2022, increasing by 1.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -0.8% against 2020 indices. Global consumption peaked at $13.1B in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Russia (465K tons), China (334K tons) and the United States (216K tons), together comprising 50% of global consumption.

From 2012 to 2022, the biggest increases were recorded for Russia (with a CAGR of +16.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, Russia ($3.4B), the United States ($2.1B) and China ($1.3B) were the countries with the highest levels of market value in 2022, together comprising 52% of the global market.

Russia, with a CAGR of +14.4%, saw the highest rates of growth with regard to market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of personal anti-perspirants per capita consumption in 2022 were Russia (3,229 kg per 1000 persons), Turkey (1,912 kg per 1000 persons) and the UK (762 kg per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Russia (with a CAGR of +16.4%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Personal Deodorants And Anti-Perspirants

In 2022, global personal anti-perspirants production rose modestly to 2.1M tons, increasing by 1.7% against 2021 figures. Overall, the total production indicated a buoyant increase from 2012 to 2022: its volume increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.6% against 2019 indices. The most prominent rate of growth was recorded in 2018 when the production volume increased by 12%. Over the period under review, global production hit record highs at 2.2M tons in 2019; however, from 2020 to 2022, production remained at a lower figure.

In value terms, personal anti-perspirants production totaled $12.2B in 2022 estimated in export price. In general, the total production indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.0% against 2020 indices. The pace of growth appeared the most rapid in 2016 with an increase of 24%. Global production peaked at $12.3B in 2020; however, from 2021 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were Russia (482K tons), China (339K tons) and the United States (215K tons), with a combined 48% share of global production. Turkey, India, Germany, the UK, the United Arab Emirates, Brazil, Mexico, Indonesia, Italy and Poland lagged somewhat behind, together accounting for a further 38%.

From 2012 to 2022, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +103.3%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Personal Deodorants And Anti-Perspirants

In 2022, supplies from abroad of personal deodorants and anti-perspirants increased by 1.7% to 523K tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when imports increased by 7.2%. As a result, imports reached the peak of 565K tons. From 2015 to 2022, the growth of global imports remained at a somewhat lower figure.

In value terms, personal anti-perspirants imports rose remarkably to $4.2B in 2022. The total import value increased at an average annual rate of +1.5% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports By Country

In 2022, the United States (32K tons), Germany (28K tons), the United Arab Emirates (27K tons), the UK (26K tons), the Netherlands (25K tons), France (20K tons), Spain (15K tons), Poland (15K tons), the Czech Republic (15K tons), Belgium (13K tons), Italy (12K tons) and Canada (11K tons) represented the major importer of personal deodorants and anti-perspirants in the world, comprising 46% of total import. Iraq (11K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for the Czech Republic (with a CAGR of +10.4%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($309M), Germany ($254M) and the Netherlands ($233M) constituted the countries with the highest levels of imports in 2022, with a combined 19% share of global imports. The United Arab Emirates, the UK, France, Poland, Spain, Canada, Belgium, Italy, the Czech Republic and Iraq lagged somewhat behind, together comprising a further 30%.

Among the main importing countries, Iraq, with a CAGR of +10.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average personal anti-perspirants import price stood at $7,981 per ton in 2022, picking up by 11% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the United States ($9,515 per ton), while the Czech Republic ($4,886 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+2.5%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Personal Deodorants And Anti-Perspirants

In 2022, overseas shipments of personal deodorants and anti-perspirants increased by 21% to 627K tons, rising for the second year in a row after three years of decline. The total export volume increased at an average annual rate of +2.3% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, personal anti-perspirants exports soared to $4.5B in 2022. The total export value increased at an average annual rate of +2.6% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports By Country

In 2022, the United Arab Emirates (89K tons), Germany (60K tons) and the UK (59K tons) represented the largest exporter of personal deodorants and anti-perspirants in the world, making up 33% of total export. It was distantly followed by Poland (34K tons) and the United States (31K tons), together generating a 10% share of total exports. Mexico (27K tons), Italy (27K tons), Russia (26K tons), Turkey (25K tons), the Netherlands (25K tons), France (23K tons), Singapore (22K tons) and Canada (18K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by the United Arab Emirates (with a CAGR of +25.5%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest personal anti-perspirants supplying countries worldwide were Germany ($503M), the UK ($438M) and the United Arab Emirates ($357M), together accounting for 29% of global exports.

The United Arab Emirates, with a CAGR of +26.0%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average personal anti-perspirants export price amounted to $7,127 per ton, almost unchanged from the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 an increase of 8.3% against the previous year. As a result, the export price attained the peak level of $7,160 per ton, leveling off in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($10,787 per ton), while the United Arab Emirates ($3,993 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+2.5%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform