Television, Video and Digital Camera Market

The article projects a downward trend in consumption volume for television, video, and digital cameras over the next eight years. Despite the decline in consumption, the market value is expected to increase. Key highlights include the dominant players such as China, the United States, and Japan, as well as insights into production, imports, and exports of these electronic devices. The data reveals an interesting shift in consumption patterns and price trends in the global market for television, video, and digital cameras.

Market Forecast

The market for television, video and digital camera is expected to start a downward consumption trend over the next eight years. The performance of the market is forecast to decrease slightly, with an anticipated CAGR of -1.1% for the eight-year period from 2022 to 2030, which is projected to depress the market volume to 1.1B units by the end of 2030.

In value terms, the market is forecast to contract with an anticipated CAGR of +2.3% for the period from 2022 to 2030, which is projected to bring the market value to $66.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Television, Video and Digital Cameras

In 2022, consumption of television, video and digital cameras was finally on the rise to reach 1.2B units for the first time since 2019, thus ending a two-year declining trend. Over the period under review, consumption saw resilient growth. As a result, consumption attained the peak volume and is likely to continue growth in the immediate term.

The revenue of the market for television, video and digital cameras worldwide rose markedly to $55.2B in 2022, with an increase of 14% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a noticeable decline. Over the period under review, the global market attained the maximum level at $69.8B in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Consumption By Country

The country with the largest volume of television, video and digital camera consumption was China (686M units), comprising approx. 56% of total volume. Moreover, television, video and digital camera consumption in China exceeded the figures recorded by the second-largest consumer, the United States (95M units), sevenfold. India (72M units) ranked third in terms of total consumption with a 5.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China stood at +21.2%. In the other countries, the average annual rates were as follows: the United States (-0.4% per year) and India (+14.9% per year).

In value terms, the largest television, video and digital camera markets worldwide were China ($12.4B), the United States ($8.3B) and Japan ($2.9B), with a combined 43% share of the global market.

In terms of the main consuming countries, China, with a CAGR of +21.1%, saw the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of television, video and digital camera per capita consumption in 2022 were Malaysia (752 units per 1000 persons), China (483 units per 1000 persons) and Japan (316 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +20.6%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Television, Video and Digital Cameras

After two years of growth, production of television, video and digital cameras decreased by -3.4% to 1.3B units in 2022. Over the period under review, production, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the production volume increased by 28%. Over the period under review, global production attained the peak volume at 1.3B units in 2021, and then declined slightly in the following year.

In value terms, television, video and digital camera production expanded to $38.3B in 2022 estimated in export price. Overall, production showed a abrupt shrinkage. The pace of growth appeared the most rapid in 2018 when the production volume increased by 7.9%. Over the period under review, global production attained the peak level at $68.4B in 2012; however, from 2013 to 2022, production failed to regain momentum.

Production By Country

China (728M units) constituted the country with the largest volume of television, video and digital camera production, accounting for 57% of total volume. Moreover, television, video and digital camera production in China exceeded the figures recorded by the second-largest producer, Vietnam (327M units), twofold. The third position in this ranking was held by Hong Kong SAR (53M units), with a 4.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China totaled -2.0%. In the other countries, the average annual rates were as follows: Vietnam (+183.9% per year) and Hong Kong SAR (+7.0% per year).

Imports

World Imports of Television, Video and Digital Cameras

In 2022, global imports of television, video and digital cameras fell notably to 539M units, dropping by -17.8% on the year before. Over the period under review, imports recorded a noticeable shrinkage. The most prominent rate of growth was recorded in 2018 when imports increased by 23%. Over the period under review, global imports hit record highs at 728M units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, television, video and digital camera imports contracted to $37.9B in 2022. In general, imports saw a pronounced reduction. The pace of growth appeared the most rapid in 2021 with an increase of 10% against the previous year. Over the period under review, global imports hit record highs at $59B in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports By Country

The United States (102M units) and India (72M units) represented the largest importers of television, video and digital cameras in 2022, amounting to approx. 19% and 13% of total imports, respectively. Japan (40M units) ranks next in terms of the total imports with a 7.4% share, followed by Hong Kong SAR (6.3%) and Germany (4.7%). The Netherlands (22M units), Turkey (20M units), Argentina (18M units), the UK (17M units), Mexico (14M units), the United Arab Emirates (11M units), South Korea (9.9M units) and the Czech Republic (9.9M units) held a relatively small share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Argentina (with a CAGR of +32.2%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($8.7B) constitutes the largest market for imported television, video and digital cameras worldwide, comprising 23% of global imports. The second position in the ranking was taken by Germany ($2.9B), with a 7.7% share of global imports. It was followed by Japan, with a 7.4% share.

From 2012 to 2022, the average annual growth rate of value in the United States was relatively modest. The remaining importing countries recorded the following average annual rates of imports growth: Germany (-1.8% per year) and Japan (-1.1% per year).

Imports By Type

Television cameras, digital cameras and video camera recorders dominates imports structure, amounting to 498M units, which was near 92% of total imports in 2022. It was distantly followed by video recording or reproducing apparatus; other than magnetic tape-type (40M units), constituting a 7.4% share of total imports.

Television cameras, digital cameras and video camera recorders was also the fastest-growing in terms of imports, with a CAGR of -1.3% from 2012 to 2022. video recording or reproducing apparatus; other than magnetic tape-type (-13.0%) illustrated a downward trend over the same period. From 2012 to 2022, the share of television cameras, digital cameras and video camera recorders increased by +15 percentage points.

In value terms, television cameras, digital cameras and video camera recorders ($34.6B) constitutes the largest type of television, video and digital cameras imported worldwide, comprising 91% of global imports. The second position in the ranking was held by video recording or reproducing apparatus; other than magnetic tape-type ($3.2B), with an 8.4% share of global imports.

For television cameras, digital cameras and video camera recorders, imports shrank by an average annual rate of -3.2% over the period from 2012-2022. With regard to the other imported products, the following average annual rates of growth were recorded: video recording or reproducing apparatus; other than magnetic tape-type (-11.4% per year) and video recording or reproducing apparatus; magnetic tape-type (-14.2% per year).

Import Prices By Type

In 2022, the average import price for television, video and digital cameras amounted to $70 per unit, surging by 5% against the previous year. Over the period under review, the import price, however, continues to indicate a mild curtailment. The pace of growth was the most pronounced in 2020 when the average import price increased by 9.6% against the previous year. Over the period under review, average import prices hit record highs at $82 per unit in 2013; however, from 2014 to 2022, import prices failed to regain momentum.

Average prices varied noticeably amongst the major imported products. In 2022, the product with the highest price was video recording or reproducing apparatus; other than magnetic tape-type ($80 per unit), while the price for television cameras, digital cameras and video camera recorders ($70 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by video recording or reproducing apparatus; other than magnetic tape-type (+1.7%), while the other products experienced a decline in the import price figures.

Import Prices By Country

In 2022, the average import price for television, video and digital cameras amounted to $70 per unit, with an increase of 5% against the previous year. In general, the import price, however, continues to indicate a slight reduction. The growth pace was the most rapid in 2020 when the average import price increased by 9.6%. Global import price peaked at $82 per unit in 2013; however, from 2014 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Germany ($114 per unit), while Argentina ($9.5 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (-1.0%), while the other global leaders experienced a decline in the import price figures.

Exports

World Exports of Television, Video and Digital Cameras

In 2022, after two years of growth, there was significant decline in shipments abroad of television, video and digital cameras, when their volume decreased by -53.1% to 582M units. In general, exports continue to indicate a abrupt decrease. The pace of growth appeared the most rapid in 2018 when exports increased by 38%. Over the period under review, the global exports attained the peak figure at 1.4B units in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, television, video and digital camera exports shrank notably to $33.1B in 2022. Over the period under review, exports continue to indicate a abrupt slump. The most prominent rate of growth was recorded in 2021 with an increase of 22%. Over the period under review, the global exports attained the maximum at $57.6B in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports By Country

Vietnam prevails in exports structure, accounting for 301M units, which was approx. 52% of total exports in 2022. Hong Kong SAR (48M units) held an 8.3% share (based on physical terms) of total exports, which put it in second place, followed by China (7.3%). South Korea (23M units), the Netherlands (18M units), Thailand (18M units), Germany (17M units), Malaysia (14M units), Mexico (14M units) and Taiwan (Chinese) (13M units) held a little share of total exports.

Vietnam was also the fastest-growing in terms of the television, video and digital cameras exports, with a CAGR of +66.0% from 2012 to 2022. At the same time, Mexico (+12.6%), South Korea (+10.9%), Germany (+5.4%) and Thailand (+1.8%) displayed positive paces of growth. The Netherlands experienced a relatively flat trend pattern. By contrast, Hong Kong SAR (-2.4%), Malaysia (-3.4%), Taiwan (Chinese) (-10.6%) and China (-27.0%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Vietnam, Hong Kong SAR, South Korea, Germany, Mexico, Thailand and the Netherlands increased by +51, +3.4, +3.2, +2.2, +2.1, +1.9 and +1.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Hong Kong SAR ($3.2B), Vietnam ($3.2B) and the Netherlands ($3.1B) constituted the countries with the highest levels of exports in 2022, together accounting for 28% of global exports.

In terms of the main exporting countries, Vietnam, with a CAGR of +45.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Television cameras, digital cameras and video camera recorders prevails in exports structure, recording 524M units, which was near 90% of total exports in 2022. It was distantly followed by video recording or reproducing apparatus; other than magnetic tape-type (58M units), generating a 9.9% share of total exports.

Television cameras, digital cameras and video camera recorders was also the fastest-growing in terms of exports, with a CAGR of -6.7% from 2012 to 2022. video recording or reproducing apparatus; other than magnetic tape-type (-11.9%) illustrated a downward trend over the same period. From 2012 to 2022, the share of television cameras, digital cameras and video camera recorders increased by +6.2 percentage points.

In value terms, television cameras, digital cameras and video camera recorders ($28.9B) remains the largest type of television, video and digital cameras supplied worldwide, comprising 87% of global exports. The second position in the ranking was held by video recording or reproducing apparatus; other than magnetic tape-type ($3.9B), with a 12% share of global exports.

For television cameras, digital cameras and video camera recorders, exports decreased by an average annual rate of -4.4% over the period from 2012-2022. For the other products, the average annual rates were as follows: video recording or reproducing apparatus; other than magnetic tape-type (-10.6% per year) and video recording or reproducing apparatus; magnetic tape-type (+5.9% per year).

Export Prices By Type

The average export price for television, video and digital cameras stood at $57 per unit in 2022, increasing by 41% against the previous year. Over the last decade, it increased at an average annual rate of +2.2%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the product type; the product with the highest price was video recording or reproducing apparatus; magnetic tape-type ($161 per unit), while the average price for exports of television cameras, digital cameras and video camera recorders ($55 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by television cameras, digital cameras and video camera recorders (+2.4%), while the other products experienced mixed trends in the export price figures.

Export Prices By Country

The average export price for television, video and digital cameras stood at $57 per unit in 2022, jumping by 41% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.2%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Germany ($176 per unit), while Vietnam ($11 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+11.2%), while the other global leaders experienced mixed trends in the export price figures.

Source: IndexBox Market Intelligence Platform