Television Receiver Market

The global television receiver market is projected to experience a slight increase in both volume and value terms from 2022 to 2030, with a forecasted CAGR of +2.1% and +4.3% respectively. Key countries driving this growth include China, the United States, and Brazil. The market saw a decrease in consumption in 2022 after two years of growth, with a peak volume of 1.1B units expected by the end of 2030. China remains the largest producer and exporter of television receivers, while the United States leads in imports. Reception apparatus for television incorporating a color video display or screen is the most imported type of television receiver, with a decline in average import prices noted in 2022.

Market Forecast

Driven by rising demand for television receiver worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.1% for the period from 2022 to 2030, which is projected to bring the market volume to 1.1B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.3% for the period from 2022 to 2030, which is projected to bring the market value to $195.4B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Television Receivers

After two years of growth, consumption of television receivers decreased by -0.9% to 903M units in 2022. In general, consumption saw a relatively flat trend pattern. Over the period under review, global consumption attained the peak volume at 987M units in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

The global television receiver market value reduced to $139.6B in 2022, waning by -4.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a slight descent. The pace of growth appeared the most rapid in 2018 with an increase of 6.5% against the previous year. Over the period under review, the global market hit record highs at $163B in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (184M units), Brazil (136M units) and the United States (98M units), with a combined 46% share of global consumption. Japan, Pakistan, Nigeria, Russia, Mexico, Indonesia, Turkey, India and Thailand lagged somewhat behind, together accounting for a further 24%.

From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +3.2%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($26.1B), Brazil ($16.5B) and China ($16.2B) constituted the countries with the highest levels of market value in 2022, together comprising 42% of the global market.

The United States, with a CAGR of +3.2%, recorded the highest rates of growth with regard to market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of television receiver per capita consumption in 2022 were Brazil (634 units per 1000 persons), Japan (395 units per 1000 persons) and the United States (291 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +2.0%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Television Receivers

In 2022, approx. 980M units of television receivers were produced worldwide; approximately equating 2021 figures. Over the period under review, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the production volume increased by 23%. Over the period under review, global production reached the maximum volume at 1B units in 2012; however, from 2013 to 2022, production failed to regain momentum.

In value terms, television receiver production totaled $121.4B in 2022 estimated in export price. In general, production, however, showed a noticeable descent. The pace of growth was the most pronounced in 2015 with an increase of 8.7%. Global production peaked at $150.6B in 2012; however, from 2013 to 2022, production failed to regain momentum.

Production By Country

China (378M units) remains the largest television receiver producing country worldwide, comprising approx. 39% of total volume. Moreover, television receiver production in China exceeded the figures recorded by the second-largest producer, Brazil (136M units), threefold. The United States (54M units) ranked third in terms of total production with a 5.5% share.

In China, television receiver production remained relatively stable over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: Brazil (+1.5% per year) and the United States (+34.6% per year).

Imports

World Imports of Television Receivers

In 2022, global television receiver imports fell to 313M units, shrinking by -10.4% against the previous year. In general, imports recorded a perceptible curtailment. The pace of growth was the most pronounced in 2014 with an increase of 4.4% against the previous year. As a result, imports attained the peak of 392M units. From 2015 to 2022, the growth of global imports remained at a somewhat lower figure.

In value terms, television receiver imports declined to $52.6B in 2022. Over the period under review, imports showed a perceptible slump. The pace of growth appeared the most rapid in 2021 when imports increased by 18%. Global imports peaked at $72.6B in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports By Country

In 2022, the United States (49M units), distantly followed by Poland (16M units), the UK (15M units) and the Netherlands (15M units) were the largest importers of television receivers, together committing 30% of total imports. France (13M units), Italy (13M units), Germany (12M units), the United Arab Emirates (11M units), Mexico (9M units), Japan (8.1M units), Russia (8M units), Slovakia (7.6M units) and Spain (7.4M units) held a relatively small share of total imports.

From 2012 to 2022, average annual rates of growth with regard to television receiver imports into the United States stood at -5.7%. At the same time, Poland (+7.8%), Slovakia (+6.0%), the Netherlands (+3.1%) and Italy (+2.0%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of +7.8% from 2012-2022. Japan, France, the United Arab Emirates and Spain experienced a relatively flat trend pattern. By contrast, the UK (-1.6%), Russia (-2.1%), Mexico (-6.8%) and Germany (-7.0%) illustrated a downward trend over the same period. Poland (+3.2 p.p.) and the Netherlands (+1.9 p.p.) significantly strengthened its position in terms of the global imports, while Mexico, Germany and the United States saw its share reduced by -1.8%, -2.4% and -6.8% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($13.7B) constitutes the largest market for imported television receivers worldwide, comprising 26% of global imports. The second position in the ranking was held by the UK ($2.8B), with a 5.4% share of global imports. It was followed by Germany, with a 5.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States totaled -5.0%. The remaining importing countries recorded the following average annual rates of imports growth: the UK (-1.3% per year) and Germany (-6.7% per year).

Imports By Type

The imports of the two major types of television receivers, namely tuner blocks and reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen, represented more than two-thirds of total import.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key imported products, was attained by reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (with a CAGR of +6.3%), while imports for the other products experienced a decline in the imports figures.

In value terms, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($45.6B) constitutes the largest type of television receivers imported worldwide, comprising 87% of global imports. The second position in the ranking was taken by tuner blocks ($6.8B), with a 13% share of global imports.

For reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen, imports decreased by an average annual rate of -2.2% over the period from 2012-2022. For the other products, the average annual rates were as follows: tuner blocks (-7.7% per year) and reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (-4.2% per year).

Import Prices By Type

In 2022, the average television receiver import price amounted to $168 per unit, declining by -4.5% against the previous year. Overall, the import price saw a mild decline. The pace of growth appeared the most rapid in 2021 when the average import price increased by 15% against the previous year. Global import price peaked at $186 per unit in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major imported products. In 2022, the product with the highest price was reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($299 per unit), while the price for tuner blocks ($43 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen (-0.5%), while the other products experienced a decline in the import price figures.

Import Prices By Country

The average television receiver import price stood at $168 per unit in 2022, reducing by -4.5% against the previous year. Overall, the import price continues to indicate a slight reduction. The pace of growth appeared the most rapid in 2021 an increase of 15% against the previous year. Global import price peaked at $186 per unit in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the United States ($278 per unit), while Poland ($74 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+0.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Television Receivers

In 2022, overseas shipments of television receivers decreased by -5.9% to 389M units, falling for the third consecutive year after two years of growth. Over the period under review, exports showed a slight descent. The most prominent rate of growth was recorded in 2014 with an increase of 13% against the previous year. As a result, the exports attained the peak of 470M units. From 2015 to 2022, the growth of the global exports failed to regain momentum.

In value terms, television receiver exports dropped rapidly to $55.6B in 2022. In general, exports recorded a noticeable contraction. The most prominent rate of growth was recorded in 2021 when exports increased by 19% against the previous year. The global exports peaked at $72.3B in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

China represented the main exporter of television receivers in the world, with the volume of exports reaching 194M units, which was approx. 50% of total exports in 2022. It was distantly followed by Mexico (34M units), Vietnam (26M units) and Poland (19M units), together generating a 20% share of total exports. The Netherlands (11M units), Indonesia (11M units), Slovakia (9.8M units), Hungary (8.5M units), Turkey (6.1M units) and Thailand (5.9M units) held a little share of total exports.

China experienced a relatively flat trend pattern with regard to volume of exports of television receivers. At the same time, Vietnam (+30.6%), the Netherlands (+6.3%), Thailand (+1.9%) and Poland (+1.1%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of +30.6% from 2012-2022. Indonesia experienced a relatively flat trend pattern. By contrast, Slovakia (-3.5%), Hungary (-4.7%), Mexico (-5.1%) and Turkey (-5.8%) illustrated a downward trend over the same period. While the share of China (+8.1 p.p.) and Vietnam (+6.2 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Mexico (-4.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest television receiver supplying countries worldwide were China ($14.6B), Mexico ($11.8B) and Poland ($5.7B), with a combined 58% share of global exports. Slovakia, Vietnam, Hungary, Indonesia, the Netherlands, Turkey and Thailand lagged somewhat behind, together accounting for a further 26%.

Vietnam, with a CAGR of +28.1%, recorded the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

In 2022, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen (205M units) and tuner blocks (181M units) represented the key type of television receivers in the world, making up 99% of total export.

From 2012 to 2022, the biggest increases were recorded for reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (with a CAGR of +26.1%), while shipments for the other products experienced mixed trends in the exports figures.

In value terms, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($49.8B) remains the largest type of television receivers supplied worldwide, comprising 90% of global exports. The second position in the ranking was held by tuner blocks ($5.7B), with a 10% share of global exports.

For reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen, exports declined by an average annual rate of -1.7% over the period from 2012-2022. With regard to the other exported products, the following average annual rates of growth were recorded: tuner blocks (-7.9% per year) and reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen (+6.2% per year).

Export Prices By Type

In 2022, the average television receiver export price amounted to $143 per unit, dropping by -11.2% against the previous year. In general, the export price continues to indicate a slight curtailment. The pace of growth appeared the most rapid in 2021 when the average export price increased by 21%. Over the period under review, the average export prices reached the maximum at $166 per unit in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by the product type; the product with the highest price was reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($243 per unit), while the average price for exports of tuner blocks ($31 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen (-2.2%), while the other products experienced a decline in the export price figures.

Export Prices By Country

In 2022, the average television receiver export price amounted to $143 per unit, waning by -11.2% against the previous year. In general, the export price recorded a mild contraction. The most prominent rate of growth was recorded in 2021 when the average export price increased by 21% against the previous year. Over the period under review, the average export prices reached the peak figure at $166 per unit in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Slovakia ($438 per unit), while China ($75 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+1.7%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform