Toilet And Kitchen Linen Market

The global toilet and kitchen linen market is expected to continue growing with an anticipated CAGR of +3.5% in volume and +7.6% in value from 2022 to 2030. In 2022, consumption reached 5.3B units and $33.7B in value, with the United States leading in both consumption and production. China dominates production, while the United States leads in imports. China is also the top exporter, followed by Pakistan and India. Average prices and growth rates vary by country, with Turkey having the highest export price and India showing notable growth in prices over the years.

Market Forecast

Driven by increasing demand for toilet and kitchen linen worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +3.5% for the period from 2022 to 2030, which is projected to bring the market volume to 7B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +7.6% for the period from 2022 to 2030, which is projected to bring the market value to $60.4B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Toilet And Kitchen Linen

In 2022, global toilet and kitchen linen consumption expanded modestly to 5.3B units, growing by 3.9% against the previous year. Over the period under review, consumption showed a strong expansion. Global consumption peaked at 5.7B units in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

The global toilet and kitchen linen market value expanded notably to $33.7B in 2022, rising by 10% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed resilient growth. Over the period under review, the global market attained the peak level at $41.9B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Consumption By Country

The United States (1.8B units) constituted the country with the largest volume of toilet and kitchen linen consumption, comprising approx. 34% of total volume. Moreover, toilet and kitchen linen consumption in the United States exceeded the figures recorded by the second-largest consumer, China (321M units), sixfold. The third position in this ranking was held by Turkey (259M units), with a 4.9% share.

From 2012 to 2022, the average annual growth rate of volume in the United States amounted to +21.5%. The remaining consuming countries recorded the following average annual rates of consumption growth: China (+3.9% per year) and Turkey (+7.0% per year).

In value terms, the United States ($8.9B) led the market, alone. The second position in the ranking was held by Turkey ($3.2B). It was followed by Vietnam.

From 2012 to 2022, the average annual growth rate of value in the United States amounted to +19.7%. In the other countries, the average annual rates were as follows: Turkey (+8.2% per year) and Vietnam (-6.8% per year).

The countries with the highest levels of toilet and kitchen linen per capita consumption in 2022 were the United States (5.3 units per person), Turkey (3 units per person) and Vietnam (2.4 units per person).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by the United States (with a CAGR of +20.7%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Toilet And Kitchen Linen

In 2022, the amount of toilet and kitchen linen produced worldwide expanded rapidly to 5B units, with an increase of 9% against 2021. Over the period under review, production posted strong growth. The most prominent rate of growth was recorded in 2018 when the production volume increased by 27%. Over the period under review, global production hit record highs at 5.5B units in 2020; however, from 2021 to 2022, production remained at a lower figure.

In value terms, toilet and kitchen linen production rose notably to $35.9B in 2022 estimated in export price. Overall, production recorded a prominent increase. The most prominent rate of growth was recorded in 2018 with an increase of 32% against the previous year. Global production peaked at $39.2B in 2020; however, from 2021 to 2022, production failed to regain momentum.

Production By Country

The country with the largest volume of toilet and kitchen linen production was China (2.3B units), comprising approx. 45% of total volume. Moreover, toilet and kitchen linen production in China exceeded the figures recorded by the second-largest producer, India (343M units), sevenfold. The third position in this ranking was held by Turkey (331M units), with a 6.6% share.

From 2012 to 2022, the average annual growth rate of volume in China stood at +16.4%. In the other countries, the average annual rates were as follows: India (+2.7% per year) and Turkey (+5.7% per year).

Imports

World Imports of Toilet And Kitchen Linen

After two years of growth, supplies from abroad of toilet and kitchen linen decreased by -6.7% to 3.2B units in 2022. In general, imports, however, saw a prominent increase. The most prominent rate of growth was recorded in 2020 with an increase of 273% against the previous year. Over the period under review, global imports reached the peak figure at 3.5B units in 2021, and then contracted in the following year.

In value terms, toilet and kitchen linen imports amounted to $6.4B in 2022. The total import value increased at an average annual rate of +1.6% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2021 when imports increased by 27% against the previous year. Global imports peaked in 2022 and are likely to continue growth in the near future.

Imports By Country

The United States dominates imports structure, amounting to 1.8B units, which was near 55% of total imports in 2022. Germany (203M units) ranks second in terms of the total imports with a 6.3% share, followed by France (4.6%). The Netherlands (120M units), Italy (101M units), Spain (95M units), Belgium (83M units), Poland (66M units) and Japan (63M units) took a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to toilet and kitchen linen imports into the United States stood at +21.4%. At the same time, Poland (+29.4%), the Netherlands (+25.7%), Spain (+22.3%), Belgium (+22.0%), Italy (+21.8%), France (+20.4%) and Germany (+19.7%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of +29.4% from 2012-2022. By contrast, Japan (-1.8%) illustrated a downward trend over the same period. The United States (+19 p.p.), the Netherlands (+2 p.p.) and Germany (+1.5 p.p.) significantly strengthened its position in terms of the global imports, while Japan saw its share reduced by -8.9% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($2.2B) constitutes the largest market for imported toilet and kitchen linen worldwide, comprising 34% of global imports. The second position in the ranking was held by Japan ($587M), with a 9.2% share of global imports. It was followed by Germany, with a 5.7% share.

In the United States, toilet and kitchen linen imports expanded at an average annual rate of +1.6% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Japan (-1.9% per year) and Germany (+1.6% per year).

Import Prices By Country

The average toilet and kitchen linen import price stood at $2 per unit in 2022, increasing by 8.9% against the previous year. In general, the import price, however, recorded a abrupt descent. The pace of growth appeared the most rapid in 2021 an increase of 11% against the previous year. Over the period under review, average import prices attained the peak figure at $7.8 per unit in 2013; however, from 2014 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Japan ($9.2 per unit), while Belgium ($0.9 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (-0.1%), while the other global leaders experienced a decline in the import price figures.

Exports

World Exports of Toilet And Kitchen Linen

After two years of growth, overseas shipments of toilet and kitchen linen decreased by -0.6% to 3B units in 2022. Overall, exports, however, showed buoyant growth. The pace of growth appeared the most rapid in 2020 with an increase of 207% against the previous year. Over the period under review, the global exports attained the maximum at 3B units in 2021, and then reduced slightly in the following year.

In value terms, toilet and kitchen linen exports contracted modestly to $6.9B in 2022. The total export value increased at an average annual rate of +1.3% over the period from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 18%. The global exports peaked at $7B in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

Exports By Country

China dominates exports structure, accounting for 2B units, which was near 66% of total exports in 2022. Pakistan (202M units) held a 6.8% share (based on physical terms) of total exports, which put it in second place, followed by India (5.1%). The following exporters - Portugal (97M units), the Netherlands (95M units), Turkey (73M units), Germany (58M units) and Bangladesh (46M units) - together made up 12% of total exports.

Exports from China increased at an average annual rate of +21.6% from 2012 to 2022. At the same time, the Netherlands (+34.2%), Germany (+18.7%), Portugal (+18.7%), Bangladesh (+5.3%), Pakistan (+2.1%) and Turkey (+2.1%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +34.2% from 2012-2022. India experienced a relatively flat trend pattern. China (+32 p.p.) and the Netherlands (+2.6 p.p.) significantly strengthened its position in terms of the global exports, while Bangladesh, Turkey, Pakistan and India saw its share reduced by -1.8%, -4.7%, -13.2% and -15.3% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($2.3B) remains the largest toilet and kitchen linen supplier worldwide, comprising 34% of global exports. The second position in the ranking was held by Pakistan ($1.1B), with a 16% share of global exports. It was followed by India, with a 14% share.

From 2012 to 2022, the average annual rate of growth in terms of value in China stood at -1.6%. In the other countries, the average annual rates were as follows: Pakistan (+3.8% per year) and India (+4.0% per year).

Export Prices By Country

In 2022, the average toilet and kitchen linen export price amounted to $2.3 per unit, approximately equating the previous year. In general, the export price, however, saw a abrupt contraction. The growth pace was the most rapid in 2021 when the average export price increased by 9.5%. Over the period under review, the average export prices reached the peak figure at $7.9 per unit in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Turkey ($9.2 per unit), while the Netherlands ($1.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+5.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform