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Report Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Apr 23, 2024

Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights

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Africa: Wine Market 2024

Wine Market Size in Africa

In 2023, the African wine market increased by X% to $X, rising for the fifth consecutive year after two years of decline. In general, consumption recorded a noticeable increase. Over the period under review, the market reached the maximum level in 2023 and is likely to see gradual growth in years to come.

Wine Production in Africa

In value terms, wine production contracted to $X in 2023 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2023; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2020 with an increase of X%. As a result, production reached the peak level of $X; afterwards, it flattened through to 2023.

Wine Exports

Exports in Africa

In 2023, approx. X litres of wine were exported in Africa; which is down by X% against 2022. Over the period under review, exports showed a slight setback. The pace of growth appeared the most rapid in 2018 when exports increased by X% against the previous year. As a result, the exports reached the peak of X litres. From 2019 to 2023, the growth of the exports failed to regain momentum.

In value terms, wine exports fell to $X in 2023. In general, exports saw a slight reduction. The pace of growth appeared the most rapid in 2018 when exports increased by X%. As a result, the exports reached the peak of $X. From 2019 to 2023, the growth of the exports failed to regain momentum.

Exports by Country

South Africa dominates exports structure, amounting to X litres, which was near X% of total exports in 2023. It was distantly followed by Togo (X litres), constituting a X% share of total exports. Ghana (X litres) followed a long way behind the leaders.

Exports from South Africa decreased at an average annual rate of X% from 2012 to 2023. At the same time, Togo (X%) and Ghana (X%) displayed positive paces of growth. Moreover, Togo emerged as the fastest-growing exporter exported in Africa, with a CAGR of X% from 2012-2023. From 2012 to 2023, the share of Togo and Ghana increased by X and X percentage points, respectively.

In value terms, South Africa ($X) remains the largest wine supplier in Africa, comprising X% of total exports. The second position in the ranking was held by Togo ($X), with a X% share of total exports.

In South Africa, wine exports shrank by an average annual rate of X% over the period from 2012-2023. The remaining exporting countries recorded the following average annual rates of exports growth: Togo (X% per year) and Ghana (X% per year).

Export Prices by Country

In 2023, the export price in Africa amounted to $X per litre, with an increase of X% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the export price increased by X%. Over the period under review, the export prices reached the maximum at $X per litre in 2020; however, from 2021 to 2023, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Ghana ($X per litre), while Togo ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Ghana (X%), while the other leaders experienced mixed trends in the export price figures.

Wine Imports

Imports in Africa

In 2023, after four years of growth, there was significant decline in supplies from abroad of wine, when their volume decreased by X% to X litres. Overall, imports continue to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2021 with an increase of X%. The volume of import peaked at X litres in 2013; however, from 2014 to 2023, imports failed to regain momentum.

In value terms, wine imports fell to $X in 2023. Over the period under review, imports continue to indicate a mild decline. The pace of growth was the most pronounced in 2021 with an increase of X% against the previous year. The level of import peaked at $X in 2012; however, from 2013 to 2023, imports remained at a lower figure.

Imports by Country

In 2023, Cote d'Ivoire (X litres), distantly followed by Angola (X litres), Namibia (X litres), Morocco (X litres) and Togo (X litres) were the largest importers of wine, together committing X% of total imports. Ghana (X litres), Guinea-Bissau (X litres), Cameroon (X litres), Algeria (X litres), Burkina Faso (X litres), Kenya (X litres), Nigeria (X litres) and Botswana (X litres) followed a long way behind the leaders.

From 2012 to 2023, the biggest increases were recorded for Algeria (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Cote d'Ivoire ($X), Angola ($X) and Morocco ($X) were the countries with the highest levels of imports in 2023, together accounting for X% of total imports. Namibia, Cameroon, Kenya, Ghana, Botswana, Togo, Guinea-Bissau, Algeria, Nigeria and Burkina Faso lagged somewhat behind, together accounting for a further X%.

Among the main importing countries, Togo, with a CAGR of X%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per litre in 2023, increasing by X% against the previous year. Over the last eleven years, it increased at an average annual rate of X%. The pace of growth appeared the most rapid in 2018 when the import price increased by X%. As a result, import price reached the peak level of $X per litre. From 2019 to 2023, the import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2023, amid the top importers, the country with the highest price was Kenya ($X per litre), while Burkina Faso ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Togo (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

This report provides an in-depth analysis of the wine market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in Africa, split by region and country
  • Trade (exports and imports) in Africa
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Algeria
    • Angola
    • Benin
    • Botswana
    • Burkina Faso
    • Burundi
    • Cabo Verde
    • Cameroon
    • Central African Republic
    • Chad
    • Comoros
    • Congo
    • Democratic Republic of the Congo
    • Djibouti
    • Egypt
    • Equatorial Guinea
    • Eritrea
    • Ethiopia
    • Gabon
    • Gambia
    • Ghana
    • Guinea
    • Guinea-Bissau
    • Kenya
    • Lesotho
    • Liberia
    • Libya
    • Madagascar
    • Malawi
    • Mali
    • Mauritania
    • Mauritius
    • Mayotte
    • Morocco
    • Mozambique
    • Namibia
    • Niger
    • Nigeria
    • Reunion
    • Rwanda
    • Saint Helena, Ascension and Tristan da Cunha
    • Sao Tome and Principe
    • Senegal
    • Seychelles
    • Sierra Leone
    • Somalia
    • South Africa
    • Sudan
    • Swaziland
    • Tanzania
    • Togo
    • Tunisia
    • Uganda
    • Zambia
    • Zimbabwe
    • Cote d'Ivoire
    • Western Sahara
    • South Sudan

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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