U.S.: Market for Dolls, Toys, And Games 2024

Market Size for Dolls, Toys, And Games in the U.S.

In 2023, after five years of growth, there was significant decline in the U.S. doll, toy, and game market, when its value decreased by X% to $X. Overall, consumption, however, enjoyed a significant expansion. Over the period under review, the market attained the maximum level at $X in 2022, and then contracted remarkably in the following year.

Production of Dolls, Toys, And Games in the U.S.

In value terms, doll, toy, and game production reduced modestly to $X in 2023. Over the period under review, the total production indicated noticeable growth from 2013 to 2023: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production increased by X% against 2013 indices. The most prominent rate of growth was recorded in 2020 when the production volume increased by X%. Over the period under review, production attained the peak level at $X in 2022, and then dropped modestly in the following year.

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Exports of Dolls, Toys, And Games

Exports from the U.S.

In 2023, the amount of dolls, toys, and games exported from the United States was estimated at X tons, approximately reflecting 2022. In general, exports recorded significant growth. The most prominent rate of growth was recorded in 2020 when exports increased by X%. As a result, the exports attained the peak of X tons. From 2021 to 2023, the growth of the exports remained at a lower figure.

In value terms, doll, toy, and game exports skyrocketed to $X in 2023. The total export value increased at an average annual rate of X% from 2013 to 2023; however, the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of X%. The exports peaked in 2023 and are likely to see gradual growth in years to come.

Exports by Country

Mexico (X tons), the UK (X tons) and Hong Kong SAR (X tons) were the main destinations of doll, toy, and game exports from the United States, together accounting for X% of total exports. China, Australia, Japan, Canada, Denmark, Brazil, South Korea, Guatemala and Ireland lagged somewhat behind, together comprising a further X%.

From 2013 to 2023, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Japan (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Canada ($X), Mexico ($X) and China ($X) appeared to be the largest markets for doll, toy, and game exported from the United States worldwide, with a combined X% share of total exports. Brazil, the UK, Australia, Hong Kong SAR, Japan, South Korea, Guatemala, Denmark and Ireland lagged somewhat behind, together accounting for a further X%.

Among the main countries of destination, Brazil, with a CAGR of X%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average doll, toy, and game export price stood at $X per kg in 2023, with an increase of X% against the previous year. Over the period under review, the export price, however, continues to indicate a sharp reduction. The most prominent rate of growth was recorded in 2014 when the average export price increased by X%. The export price peaked at $X per kg in 2017; however, from 2018 to 2023, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Canada ($X per kg), while the average price for exports to Denmark ($X per kg) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Brazil (X%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Dolls, Toys, And Games

Imports into the U.S.

In 2023, overseas purchases of dolls, toys, and games decreased by X% to X tons for the first time since 2017, thus ending a five-year rising trend. Over the period under review, imports, however, posted significant growth. The most prominent rate of growth was recorded in 2020 with an increase of X% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2022, and then contracted markedly in the following year.

In value terms, doll, toy, and game imports dropped dramatically to $X in 2023. Overall, total imports indicated a strong expansion from 2013 to 2023: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 when imports increased by X%. Imports peaked at $X in 2022, and then dropped significantly in the following year.

Imports by Country

In 2023, China (X tons) constituted the largest supplier of doll, toy, and game to the United States, with a X% share of total imports. Moreover, doll, toy, and game imports from China exceeded the figures recorded by the second-largest supplier, Mexico (X tons), more than tenfold. Vietnam (X tons) ranked third in terms of total imports with a X% share.

From 2013 to 2023, the average annual rate of growth in terms of volume from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (X% per year) and Vietnam (X% per year).

In value terms, China ($X) constituted the largest supplier of dolls, toys, and games to the United States, comprising X% of total imports. The second position in the ranking was held by Vietnam ($X), with a X% share of total imports. It was followed by Mexico, with a X% share.

From 2013 to 2023, the average annual rate of growth in terms of value from China amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (X% per year) and Mexico (X% per year).

Import Prices by Country

The average doll, toy, and game import price stood at $X per ton in 2023, flattening at the previous year. Over the period under review, the import price, however, saw a dramatic decline. The growth pace was the most rapid in 2017 when the average import price increased by X% against the previous year. As a result, import price reached the peak level of $X per ton. From 2018 to 2023, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was Vietnam ($X per ton), while the price for Mexico ($X per ton) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Malaysia (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform