Global Postcard Market 2024

Postcard Market Size

For the fifth consecutive year, the global postcard market recorded growth in sales value, which increased by X% to $X in 2022. Over the period under review, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by X% against 2015 indices. Over the period under review, the global market hit record highs in 2022 and is likely to continue growth in years to come.

Postcard Production

In value terms, postcard production expanded to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2018 with an increase of X% against the previous year. Global production peaked at $X in 2020; afterwards, it flattened through to 2022.

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Postcard Exports

Exports

In 2022, global postcard exports dropped to X tons, with a decrease of X% compared with 2021 figures. In general, exports showed a pronounced reduction. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. The global exports peaked at X tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, postcard exports contracted to $X in 2022. Overall, exports saw a mild decrease. The pace of growth appeared the most rapid in 2017 when exports increased by X%. As a result, the exports reached the peak of $X. From 2018 to 2022, the growth of the global exports failed to regain momentum.

Exports by Country

China dominates exports structure, reaching X tons, which was near X% of total exports in 2022. The UK (X tons), the Netherlands (X tons), Mexico (X tons), Belgium (X tons), Vietnam (X tons) and Germany (X tons) held a relatively small share of total exports.

From 2012 to 2022, average annual rates of growth with regard to postcard exports from China stood at X%. At the same time, Vietnam (X%) and Belgium (X%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of X% from 2012-2022. By contrast, Mexico (X%), the UK (X%), Germany (X%) and the Netherlands (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, Vietnam and Belgium increased by X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest postcard supplier worldwide, comprising X% of global exports. The second position in the ranking was taken by the Netherlands ($X), with an X% share of global exports. It was followed by the UK, with a X% share.

In China, postcard exports remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: the Netherlands (X% per year) and the UK (X% per year).

Export Prices by Country

In 2022, the average postcard export price amounted to $X per ton, reducing by X% against the previous year. Over the period under review, export price indicated a tangible expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, postcard export price decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2016 an increase of X% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2017 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($X per ton), while Mexico ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the other global leaders experienced more modest paces of growth.

Postcard Imports

Imports

In 2022, approx. X tons of printed or illustrated postcards and printed cards were imported worldwide; dropping by X% compared with 2021. In general, imports continue to indicate a mild descent. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. Global imports peaked at X tons in 2016; however, from 2017 to 2022, imports failed to regain momentum.

In value terms, postcard imports declined to $X in 2022. Over the period under review, imports showed a slight slump. The most prominent rate of growth was recorded in 2021 when imports increased by X% against the previous year. Over the period under review, global imports attained the maximum at $X in 2017; however, from 2018 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, the United States (X tons) represented the largest importer of printed or illustrated postcards and printed cards, achieving X% of total imports. The UK (X tons) took the second position in the ranking, distantly followed by Germany (X tons). All these countries together held approx. X% share of total imports. The Netherlands (X tons), Canada (X tons), Belgium (X tons), Malaysia (X tons), Australia (X tons), Ireland (X tons) and France (X tons) took a relatively small share of total imports.

Imports into the United States increased at an average annual rate of X% from 2012 to 2022. At the same time, Malaysia (X%), Ireland (X%), Germany (X%) and Belgium (X%) displayed positive paces of growth. Moreover, Malaysia emerged as the fastest-growing importer imported in the world, with a CAGR of X% from 2012-2022. The Netherlands experienced a relatively flat trend pattern. By contrast, France (X%), the UK (X%), Canada (X%) and Australia (X%) illustrated a downward trend over the same period. The United States (X p.p.) and Malaysia (X p.p.) significantly strengthened its position in terms of the global imports, while Canada, Australia and the UK saw its share reduced by X%, X% and X% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards worldwide, comprising X% of global imports. The second position in the ranking was taken by the UK ($X), with a X% share of global imports. It was followed by Germany, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States totaled X%. The remaining importing countries recorded the following average annual rates of imports growth: the UK (X% per year) and Germany (X% per year).

Import Prices by Country

The average postcard import price stood at $X per ton in 2022, which is down by X% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of X%. Over the period under review, average import prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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