Italy: Video Game Console Market 2024

Video Game Console Market Size in Italy

In 2022, the Italian video game console market increased by 15% to $X, rising for the second consecutive year after three years of decline. In general, consumption, however, continues to indicate a noticeable decrease. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Video Game Console Production in Italy

In value terms, video game console production shrank modestly to $X in 2022 estimated in export price. Over the period under review, production recorded a deep slump. The most prominent rate of growth was recorded in 2015 when the production volume increased by 27%. As a result, production attained the peak level of $X. From 2016 to 2022, production growth failed to regain momentum.

Video Game Console Exports

Exports from Italy

In 2022, approx. X units of video game consoles were exported from Italy; waning by -26.6% compared with 2021. In general, exports saw a drastic downturn. The pace of growth was the most pronounced in 2020 when exports increased by 89% against the previous year. Over the period under review, the exports hit record highs at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, video game console exports contracted sharply to $X in 2022. Over the period under review, exports continue to indicate a deep contraction. The pace of growth was the most pronounced in 2020 with an increase of 126%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

France (X units), the UK (X units) and Germany (X units) were the main destinations of video game console exports from Italy, with a combined 51% share of total exports. These countries were followed by Spain, the Netherlands, Switzerland, Cyprus, Poland, Bulgaria, Austria, the United States, Belgium and Estonia, which together accounted for a further 36%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Estonia (with a CAGR of +115.2%), while the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), France ($X) and Spain ($X) were the largest markets for video game console exported from Italy worldwide, together comprising 43% of total exports. These countries were followed by Germany, the United States, the Netherlands, Poland, Cyprus, Switzerland, Bulgaria, Estonia, Austria and Belgium, which together accounted for a further 39%.

Estonia, with a CAGR of +109.6%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average video game console export price stood at $X per unit in 2022, reducing by -13% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 32%. The export price peaked at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Switzerland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+6.9%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Italy

In 2022, supplies from abroad of video game consoles increased by 13% to X units, rising for the second consecutive year after three years of decline. Overall, imports, however, recorded a deep contraction. The most prominent rate of growth was recorded in 2017 when imports increased by 32% against the previous year. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, video game console imports rose modestly to $X in 2022. Over the period under review, imports, however, saw a noticeable contraction. The pace of growth was the most pronounced in 2014 when imports increased by 24% against the previous year. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The Netherlands (X units), Spain (X units) and China (X units) were the main suppliers of video game console imports to Italy, together comprising 84% of total imports. These countries were followed by Germany, France, Ireland, Poland and the UK, which together accounted for a further 15%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Ireland (with a CAGR of +90.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest video game console suppliers to Italy were the Netherlands ($X), Spain ($X) and Germany ($X), together accounting for 84% of total imports. These countries were followed by China, France, Poland, Ireland and the UK, which together accounted for a further 14%.

Among the main suppliers, Ireland, with a CAGR of +84.8%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average video game console import price stood at $X per unit in 2022, shrinking by -8.8% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.1%. The growth pace was the most rapid in 2014 an increase of 34%. The import price peaked at $X per unit in 2020; however, from 2021 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+10.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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