Kazakhstan: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Kazakhstan

In 2023, the Kazakh sanitary towel and diaper market was finally on the rise to reach $X for the first time since 2020, thus ending a two-year declining trend. The market value increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern remained consistent, with only minor fluctuations being observed in certain years. Sanitary towel and diaper consumption peaked at $X in 2020; however, from 2021 to 2023, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Kazakhstan

In value terms, sanitary towel and diaper production declined slightly to $X in 2023 estimated in export price. The total output value increased at an average annual rate of X% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when the production volume increased by X% against the previous year. Over the period under review, production reached the maximum level at $X in 2017; however, from 2018 to 2023, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Kazakhstan

In 2023, after two years of decline, there was significant growth in shipments abroad of sanitary towels, tampons, napkins and diapers, when their volume increased by X% to X tons. Overall, exports, however, continue to indicate a perceptible reduction. The exports peaked at X tons in 2020; however, from 2021 to 2023, the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports skyrocketed to $X in 2023. In general, exports, however, saw a abrupt slump. Over the period under review, the exports reached the maximum at $X in 2019; however, from 2020 to 2023, the exports stood at a somewhat lower figure.

Exports by Country

Kyrgyzstan (X tons) was the main destination for sanitary towel and diaper exports from Kazakhstan, accounting for a X% share of total exports. Moreover, sanitary towel and diaper exports to Kyrgyzstan exceeded the volume sent to the second major destination, Tajikistan (X tons), more than tenfold. The third position in this ranking was taken by Russia (X tons), with a X% share.

From 2012 to 2023, the average annual growth rate of volume to Kyrgyzstan stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tajikistan (X% per year) and Russia (X% per year).

In value terms, Kyrgyzstan ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from Kazakhstan, comprising X% of total exports. The second position in the ranking was held by Tajikistan ($X), with a X% share of total exports. It was followed by Russia, with a X% share.

From 2012 to 2023, the average annual growth rate of value to Kyrgyzstan amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tajikistan (X% per year) and Russia (X% per year).

Export Prices by Country

In 2023, the average sanitary towel and diaper export price amounted to $X per ton, which is down by X% against the previous year. Overall, the export price showed a perceptible slump. The growth pace was the most rapid in 2022 when the average export price increased by X%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2023, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Kyrgyzstan ($X per ton), while the average price for exports to Turkmenistan ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Kyrgyzstan (X%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Kazakhstan

In 2023, overseas purchases of sanitary towels, tampons, napkins and diapers increased by X% to X tons for the first time since 2020, thus ending a two-year declining trend. Over the period under review, total imports indicated measured growth from 2012 to 2023: its volume increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports decreased by X% against 2020 indices. Over the period under review, imports attained the maximum at X tons in 2020; however, from 2021 to 2023, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports surged to $X in 2023. In general, imports, however, continue to indicate a mild decline. The pace of growth was the most pronounced in 2013 when imports increased by X% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2023, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2023, Russia (X tons) constituted the largest supplier of sanitary towel and diaper to Kazakhstan, with a X% share of total imports. Moreover, sanitary towel and diaper imports from Russia exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. The third position in this ranking was taken by Turkey (X tons), with a X% share.

From 2012 to 2023, the average annual growth rate of volume from Russia stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: China (X% per year) and Turkey (X% per year).

In value terms, Russia ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Kazakhstan, comprising X% of total imports. The second position in the ranking was taken by China ($X), with a X% share of total imports. It was followed by Turkey, with an X% share.

From 2012 to 2023, the average annual rate of growth in terms of value from Russia stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: China (X% per year) and Turkey (X% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2023, waning by X% against the previous year. Over the period under review, the import price showed a pronounced curtailment. The most prominent rate of growth was recorded in 2021 when the average import price increased by X% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2013; however, from 2014 to 2023, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Japan ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Lithuania (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform