Overview of the Global Market for Sanitary Towels, Tampons, Napkins and Diapers

Market Size for Sanitary Towels, Tampons, Napkins and Diapers

The global sanitary towel and diaper market expanded modestly to $X in 2023, with an increase of X% against the previous year. Over the period under review, the total consumption indicated resilient growth from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by X% against 2012 indices. Over the period under review, the global market hit record highs in 2023 and is likely to continue growth in the near future.

Production of Sanitary Towels, Tampons, Napkins and Diapers

In value terms, sanitary towel and diaper production reduced slightly to $X in 2023 estimated in export price. Overall, the total production indicated a remarkable increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The growth pace was the most rapid in 2013 when the production volume increased by X% against the previous year. Global production peaked at $X in 2019; however, from 2020 to 2023, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports

For the third year in a row, the global market recorded growth in overseas shipments of sanitary towels, tampons, napkins and diapers, which increased by X% to X tons in 2023. The total export volume increased at an average annual rate of X% over the period from 2012 to 2023; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when exports increased by X%. Over the period under review, the global exports hit record highs in 2023 and are likely to see gradual growth in the near future.

In value terms, sanitary towel and diaper exports rose sharply to $X in 2023. The total export value increased at an average annual rate of X% over the period from 2012 to 2023; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2013 with an increase of X% against the previous year. Over the period under review, the global exports attained the peak figure in 2023 and are expected to retain growth in years to come.

Exports by Country

In 2023, China (X tons) represented the main exporter of sanitary towels, tampons, napkins and diapers, committing X% of total exports. The Czech Republic (X tons) held a X% share (based on physical terms) of total exports, which put it in second place, followed by Turkey (X%), Poland (X%), the Netherlands (X%) and Germany (X%). Belgium (X tons), the United States (X tons), Canada (X tons), Mexico (X tons), Sweden (X tons), Japan (X tons) and Italy (X tons) took a minor share of total exports.

China was also the fastest-growing in terms of the sanitary towels, tampons, napkins and diapers exports, with a CAGR of X% from 2012 to 2023. At the same time, Mexico (X%), the Czech Republic (X%), Turkey (X%), Canada (X%), Italy (X%), the Netherlands (X%) and Belgium (X%) displayed positive paces of growth. The United States, Poland, Japan and Sweden experienced a relatively flat trend pattern. By contrast, Germany (X%) illustrated a downward trend over the same period. From 2012 to 2023, the share of China and the Czech Republic increased by X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest sanitary towel and diaper supplier worldwide, comprising X% of global exports. The second position in the ranking was taken by the Czech Republic ($X), with an X% share of global exports. It was followed by Germany, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value in China stood at X%. In the other countries, the average annual rates were as follows: the Czech Republic (X% per year) and Germany (X% per year).

Export Prices by Country

In 2023, the average sanitary towel and diaper export price amounted to $X per ton, rising by X% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The global export price peaked at $X per ton in 2014; however, from 2015 to 2023, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Germany (X%), while the other global leaders experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports

For the third consecutive year, the global market recorded growth in purchases abroad of sanitary towels, tampons, napkins and diapers, which increased by X% to X tons in 2023. The total import volume increased at an average annual rate of X% over the period from 2012 to 2023; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by X%. Over the period under review, global imports attained the maximum in 2023 and are expected to retain growth in the near future.

In value terms, sanitary towel and diaper imports rose notably to $X in 2023. The total import value increased at an average annual rate of X% from 2012 to 2023; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of X%. Over the period under review, global imports reached the peak figure in 2023 and are expected to retain growth in the near future.

Imports by Country

In 2023, the United States (X tons), Germany (X tons), France (X tons), the UK (X tons), Belgium (X tons), the Netherlands (X tons), Canada (X tons), Russia (X tons), the Philippines (X tons), Iraq (X tons), Spain (X tons) and the Czech Republic (X tons) represented the key importer of sanitary towels, tampons, napkins and diapers in the world, achieving X% of total import. Australia (X tons) held a minor share of total imports.

From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by the Netherlands (with a CAGR of X%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets worldwide were the United States ($X), Germany ($X) and the UK ($X), together accounting for X% of global imports. France, Canada, Russia, Belgium, Spain, the Netherlands, Australia, the Czech Republic, the Philippines and Iraq lagged somewhat behind, together accounting for a further X%.

In terms of the main importing countries, the Philippines, with a CAGR of X%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2023, surging by X% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. Over the period under review, average import prices reached the maximum at $X per ton in 2014; however, from 2015 to 2023, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Australia ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Australia (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform