Vietnam: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Vietnam

The Vietnamese sanitary towel and diaper market rose to $X in 2023, surging by X% against the previous year. Overall, the total consumption indicated pronounced growth from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by X% against 2021 indices. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2023, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Vietnam

In value terms, sanitary towel and diaper production rose to $X in 2023 estimated in export price. In general, the total production indicated a mild increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2021 indices. The most prominent rate of growth was recorded in 2014 with an increase of X% against the previous year. Over the period under review, production attained the peak level at $X in 2016; however, from 2017 to 2023, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Vietnam

In 2023, the amount of sanitary towels, tampons, napkins and diapers exported from Vietnam declined to X tons, reducing by X% against 2022. Overall, exports, however, posted a resilient expansion. The most prominent rate of growth was recorded in 2013 when exports increased by X%. The exports peaked at X tons in 2015; however, from 2016 to 2023, the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports dropped to $X in 2023. Over the period under review, total exports indicated a tangible increase from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by X% against 2021 indices. The growth pace was the most rapid in 2022 with an increase of X%. Over the period under review, the exports reached the maximum at $X in 2017; however, from 2018 to 2023, the exports stood at a somewhat lower figure.

Exports by Country

Malaysia (X tons), Australia (X tons) and Thailand (X tons) were the main destinations of sanitary towel and diaper exports from Vietnam, together accounting for X% of total exports. Cambodia, Japan, the Philippines, the Czech Republic, Indonesia, South Korea, New Zealand, Taiwan (Chinese), Germany and the United States lagged somewhat behind, together comprising a further X%.

From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Germany (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Australia ($X), Malaysia ($X) and Thailand ($X) were the largest markets for sanitary towel and diaper exported from Vietnam worldwide, with a combined X% share of total exports. Cambodia, Japan, the Philippines, New Zealand, the Czech Republic, Indonesia, South Korea, Taiwan (Chinese), Germany and the United States lagged somewhat behind, together comprising a further X%.

Japan, with a CAGR of X%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2023, therefore, remained relatively stable against the previous year. Overall, the export price saw a deep downturn. The pace of growth appeared the most rapid in 2016 an increase of X%. The export price peaked at $X per ton in 2012; however, from 2013 to 2023, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was New Zealand ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to the United States (X%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Vietnam

In 2023, the amount of sanitary towels, tampons, napkins and diapers imported into Vietnam stood at X tons, standing approx. at the previous year. Overall, imports continue to indicate a significant expansion. The growth pace was the most rapid in 2013 with an increase of X%. Over the period under review, imports attained the maximum at X tons in 2021; however, from 2022 to 2023, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports reduced slightly to $X in 2023. Over the period under review, imports showed a buoyant increase. The pace of growth was the most pronounced in 2013 when imports increased by X% against the previous year. Over the period under review, imports hit record highs at $X in 2022, and then shrank slightly in the following year.

Imports by Country

China (X tons), Japan (X tons) and Thailand (X tons) were the main suppliers of sanitary towel and diaper imports to Vietnam, together accounting for X% of total imports.

From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by China (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Vietnam, comprising X% of total imports. The second position in the ranking was held by Japan ($X), with a X% share of total imports. It was followed by Thailand, with a X% share.

From 2012 to 2023, the average annual growth rate of value from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (X% per year) and Thailand (X% per year).

Import Prices by Country

In 2023, the average sanitary towel and diaper import price amounted to $X per ton, shrinking by X% against the previous year. In general, the import price showed a noticeable slump. The pace of growth appeared the most rapid in 2018 an increase of X%. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2023, import prices failed to regain momentum.

Average prices varied somewhat amongst the major supplying countries. In 2023, amid the top importers, the countries with the highest prices were China ($X per ton) and Indonesia ($X per ton), while the price for the Philippines ($X per ton) and Singapore ($X per ton) were amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by China (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform