Blueberry And Cranberry Market

The global blueberry and cranberry market is projected to experience steady growth in consumption, with a forecasted increase in volume and value from 2022 to 2030. The United States leads in both consumption and production, while Peru emerges as a key player in exports. Imports show significant growth, with the United States being a major importer. Overall, the market is expected to see continued expansion in the coming years, driven by increasing demand worldwide.

Market Forecast

Driven by increasing demand for blueberries and cranberries worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +3.8% for the period from 2022 to 2030, which is projected to bring the market volume to 2.4M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +6.3% for the period from 2022 to 2030, which is projected to bring the market value to $13.9B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Blueberries and Cranberries

Global blueberry and cranberry consumption rose modestly to 1.8M tons in 2022, picking up by 3.6% against 2021. Over the period under review, the total consumption indicated a noticeable increase from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +60.6% against 2012 indices. Global consumption peaked in 2022 and is expected to retain growth in the near future.

The global blueberry and cranberry market value expanded slightly to $8.5B in 2022, with an increase of 4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +84.5% against 2012 indices. Over the period under review, the global market attained the peak level in 2022 and is expected to retain growth in years to come.

Consumption By Country

The United States (970K tons) constituted the country with the largest volume of blueberry and cranberry consumption, accounting for 54% of total volume. Moreover, blueberry and cranberry consumption in the United States exceeded the figures recorded by the second-largest consumer, Canada (295K tons), threefold. The third position in this ranking was held by Germany (80K tons), with a 4.5% share.

From 2012 to 2022, the average annual growth rate of volume in the United States totaled +3.6%. The remaining consuming countries recorded the following average annual rates of consumption growth: Canada (+3.4% per year) and Germany (+17.1% per year).

In value terms, the United States ($4.7B) led the market, alone. The second position in the ranking was taken by Canada ($525M). It was followed by Germany.

In the United States, the blueberry and cranberry market increased at an average annual rate of +4.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Canada (+1.9% per year) and Germany (+15.0% per year).

In 2022, the highest levels of blueberry and cranberry per capita consumption was registered in Canada (7.6 kg per person), followed by the United States (2.9 kg per person), the Netherlands (2.5 kg per person) and Poland (1.3 kg per person), while the world average per capita consumption of blueberry and cranberry was estimated at less than 0.1 kg per person.

From 2012 to 2022, the average annual growth rate of the blueberry and cranberry per capita consumption in Canada totaled +2.3%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: the United States (+2.9% per year) and the Netherlands (+21.3% per year).

Production

World Production of Blueberries and Cranberries

In 2022, global blueberry and cranberry production amounted to 1.8M tons, growing by 3.5% against 2021 figures. The total output volume increased at an average annual rate of +4.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2016 with an increase of 16%. Over the period under review, global production reached the maximum volume in 2022 and is likely to see steady growth in years to come. The general positive trend in terms output was largely conditioned by a perceptible increase of the harvested area and slight growth in yield figures.

In value terms, blueberry and cranberry production amounted to $7.6B in 2022 estimated in export price. In general, the total production indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.0% against 2020 indices. The pace of growth appeared the most rapid in 2018 with an increase of 23% against the previous year. Global production peaked at $7.7B in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Production By Country

The country with the largest volume of blueberry and cranberry production was the United States (678K tons), comprising approx. 38% of total volume. Moreover, blueberry and cranberry production in the United States exceeded the figures recorded by the second-largest producer, Canada (316K tons), twofold. The third position in this ranking was taken by Peru (296K tons), with a 17% share.

In the United States, blueberry and cranberry production expanded at an average annual rate of +1.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Canada (+2.2% per year) and Peru (+70.9% per year).

Yield

The global average blueberry and cranberry yield expanded modestly to 10 tons per ha in 2022, picking up by 3.3% compared with 2021. The yield figure increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 when the yield increased by 8.2% against the previous year. Over the period under review, the average blueberry and cranberry yield attained the peak level in 2022 and is likely to see gradual growth in years to come.

Harvested Area

In 2022, the global harvested area of blueberries and cranberries totaled 173K ha, leveling off at the year before. The harvested area increased at an average annual rate of +3.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2019 with an increase of 9.8% against the previous year. Over the period under review, the harvested area dedicated to blueberry and cranberry production reached the maximum at 174K ha in 2020; however, from 2021 to 2022, the harvested area stood at a somewhat lower figure.

Imports

World Imports of Blueberries and Cranberries

For the eleventh consecutive year, the global market recorded growth in purchases abroad of blueberries and cranberries, which increased by 13% to 975K tons in 2022. Over the period under review, imports continue to indicate prominent growth. The pace of growth was the most pronounced in 2018 with an increase of 29%. Global imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, blueberry and cranberry imports stood at $5.5B in 2022. Overall, imports continue to indicate a remarkable increase. The pace of growth was the most pronounced in 2016 when imports increased by 28% against the previous year. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in years to come.

Imports By Country

The United States was the major importer of blueberries and cranberries in the world, with the volume of imports recording 347K tons, which was near 36% of total imports in 2022. The Netherlands (152K tons) ranks second in terms of the total imports with a 16% share, followed by Germany (7.9%), the UK (6.2%), Canada (5.8%) and Spain (4.6%). China (43K tons), Hong Kong SAR (26K tons) and Poland (25K tons) took a minor share of total imports.

Imports into the United States increased at an average annual rate of +8.3% from 2012 to 2022. At the same time, China (+48.0%), Spain (+40.2%), Poland (+34.1%), the Netherlands (+27.9%), Hong Kong SAR (+25.1%), Germany (+23.2%), the UK (+9.9%) and Canada (+2.3%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in the world, with a CAGR of +48.0% from 2012-2022. While the share of the Netherlands (+11 p.p.), Germany (+4.6 p.p.), China (+4.1 p.p.), Spain (+4.1 p.p.), Poland (+2.1 p.p.) and Hong Kong SAR (+1.7 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of the UK (-2 p.p.), Canada (-10.1 p.p.) and the United States (-19.1 p.p.) displayed negative dynamics.

In value terms, the United States ($1.8B) constitutes the largest market for imported blueberries and cranberries worldwide, comprising 33% of global imports. The second position in the ranking was held by the Netherlands ($809M), with a 15% share of global imports. It was followed by Germany, with an 8.1% share.

In the United States, blueberry and cranberry imports increased at an average annual rate of +12.2% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: the Netherlands (+26.2% per year) and Germany (+20.6% per year).

Import Prices By Country

The average blueberry and cranberry import price stood at $5,656 per ton in 2022, dropping by -7.2% against the previous year. Over the last decade, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2014 an increase of 11%. Global import price peaked at $6,344 per ton in 2017; however, from 2018 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major importing countries. In 2022, major importing countries recorded the following prices: in China ($7,158 per ton) and the UK ($6,119 per ton), while the United States ($5,216 per ton) and Spain ($5,255 per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+3.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Blueberries and Cranberries

In 2022, the amount of blueberries and cranberries exported worldwide was estimated at 971K tons, surging by 13% compared with the year before. Overall, exports showed a buoyant increase. The most prominent rate of growth was recorded in 2018 when exports increased by 27%. The global exports peaked in 2022 and are expected to retain growth in years to come.

In value terms, blueberry and cranberry exports contracted to $4.9B in 2022. Over the period under review, exports enjoyed a strong increase. The most prominent rate of growth was recorded in 2018 when exports increased by 27% against the previous year. Over the period under review, the global exports attained the peak figure at $4.9B in 2021, and then contracted in the following year.

Exports By Country

In 2022, Peru (273K tons) represented the key exporter of blueberries and cranberries, committing 28% of total exports. It was distantly followed by the Netherlands (118K tons), Chile (105K tons), Spain (88K tons), Canada (77K tons), the United States (54K tons), Morocco (53K tons) and Mexico (47K tons), together comprising a 56% share of total exports. South Africa (27K tons) held a minor share of total exports.

Peru was also the fastest-growing in terms of the blueberries and cranberries exports, with a CAGR of +137.5% from 2012 to 2022. At the same time, Mexico (+34.7%), Morocco (+34.6%), South Africa (+33.7%), the Netherlands (+24.7%), Spain (+21.3%) and Chile (+4.3%) displayed positive paces of growth. The United States experienced a relatively flat trend pattern. By contrast, Canada (-1.4%) illustrated a downward trend over the same period. While the share of Peru (+28 p.p.), the Netherlands (+7.7 p.p.), Spain (+4.7 p.p.), Morocco (+4.5 p.p.), Mexico (+4.1 p.p.) and South Africa (+2.3 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Chile (-12.8 p.p.), the United States (-12.8 p.p.) and Canada (-22.3 p.p.) displayed negative dynamics.

In value terms, Peru ($1.4B), the Netherlands ($706M) and Spain ($507M) appeared to be the countries with the highest levels of exports in 2022, with a combined 53% share of global exports.

Peru, with a CAGR of +122.0%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average blueberry and cranberry export price amounted to $4,998 per ton, which is down by -12.2% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 9.3%. The global export price peaked at $5,693 per ton in 2021, and then fell in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Netherlands ($5,992 per ton), while Canada ($2,450 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+2.5%), while the other global leaders experienced mixed trends in the export price figures.

Source: IndexBox Market Intelligence Platform